Coastal Outdoor is an Out-of-Home operator with thousands of advertising across the southeast United States. To differentiate their identity from their real estate holdings, I was tasked with creating a multi-faceted consumer website and marketing the launch.

Working closely with leadership, I helped develop their mission, vision, and values to target their audience and establish messaging. Significant media assets were produced as reference and to create a media rich environment.

The website was designed to promote their professional, people-centric identity with a focus on advertiser and agency conversion. Positive and negative shapes reinforced by coastal imagery highlighted their easy going, location specific brand.