Karekart began as a community project to help parents find childcare during the COVID-19 pandemic. With an urgent need and a novel context, speed of development was an essential requirement.
To accommodate parent’s location specific goals, I performed extensive research to map available facilities and provide actionable insight. The resulting product provided the quickest path possible to finding, contacting, and securing childcare with government subsidies.
As a new brand with a unique name, Karekart’s brand mark required a mixture of letter recognition and connotations to the cart and care concepts. Marketing campaigns with a lighthearted appeal to parents were then launched to drive traffic.
Karekart began as a community project to help parents find childcare during the COVID-19 pandemic. With an urgent need and a novel context, speed of development was an essential requirement.
To accommodate parent’s location specific goals, I performed extensive research to map available facilities and provide actionable insight. The resulting product provided the quickest path possible to finding, contacting, and securing childcare with government subsidies.
As a new brand with a unique name, Karekart’s brand mark required a mixture of letter recognition and connotations to the cart and care concepts. Marketing campaigns with a lighthearted appeal to parents were then launched to drive traffic.
Karekart began as a community project to help parents find childcare during the COVID-19 pandemic. With an urgent need and a novel context, speed of development was an essential requirement.
To accommodate parent’s location specific goals, I performed extensive research to map available facilities and provide actionable insight. The resulting product provided the quickest path possible to finding, contacting, and securing childcare with government subsidies.
As a new brand with a unique name, Karekart’s brand mark required a mixture of letter recognition and connotations to the cart and care concepts. Marketing campaigns with a lighthearted appeal to parents were then launched to drive traffic.
Karekart began as a community project to help parents find childcare during the COVID-19 pandemic. With an urgent need and a novel context, speed of development was an essential requirement.
To accommodate parent’s location specific goals, I performed extensive research to map available facilities and provide actionable insight. The resulting product provided the quickest path possible to finding, contacting, and securing childcare with government subsidies.
As a new brand with a unique name, Karekart’s brand mark required a mixture of letter recognition and connotations to the cart and care concepts. Marketing campaigns with a lighthearted appeal to parents were then launched to drive traffic.