WavMaker approached me with the exciting challenge of designing a music licensing application from scratch. In addition, wholesale branding would be needed to kickstart their marketing efforts.

After thoroughly researching competitors, I identified opportunities for differentiation and iteration on best-in-class features. Iterative functionality was a must, so several future states were designed to provide a roadmap for product management.

The brand mark consists of paired sin waves referencing the W and M consonants in WavMaker. The typography is clean and modern, with subtle softening that conveys a user-friendly alternative in the music licensing space.